Now this is the way to advertise a class ...

You are teaching a college course for the first time and the enrollment numbers are not what you hoped for. What do you do? Last Spring, I was in that situation and being the uncreative soul that I am, I took my lumps. What else can you do beyond sending an email?

My friend, Matt, on the other hand ... he's essentially run a front-page ad in the student newspaper. This story takes up a half-page in the print version and the message could not be clearer:

...Five students are currently enrolled in the course, but there are 15 seats remaining....“The career options for students interested in unmanned aerial systems appear limitless,” Esker said.